Pampers has launched Pampers Pure Protection Hybrid Diapers, its first diapering system that is part reusable, part disposable. The Pure Protection Hybrid Diaper uses trusted Pampers technology and provides superior dryness and leak protection from a diaper that uses 25% less disposable materials.

A recent Pampers survey found that nearly half of all parents have tried cloth diapers but not as many continue to use them because leaks are common and changing them more frequently means more wash cycles. Pampers Pure Protection Hybrid Diapers combine what parents love about both cloth and disposable diapers by pairing soft, reusable cloth diaper covers with disposable inserts. Made to lock wetness away from skin for up to 12 hours, Pure Protection Hybrid Diapers help keep baby’s skin dry and healthy while producing less waste.

“At Pampers, we’ve spent thousands of hours speaking with and listening to parents globally about what will best fit their needs,” says Marty Vanderstelt, father of two and senior vice president – North America Baby Care. “That’s why we’ve created Pampers Pure Protection Hybrid for parents who want a diaper that produces less waste, but still seek the convenience and protection of a disposable diaper. Pampers Pure Protection Hybrid is one of our many steps forward in the journey to a sustainable planet, and a happy, healthy future for every baby.”

Pampers Pure Protection Hybrid Diapers offer:

• A disposable insert made with a plant-based liner, enriched with shea butter and other thoughtfully selected materials. It features Pampers’ trusted absorbent core and high leg cuffs to help prevent leaks.
• “One size fits most” super soft reusable cloth covers made with premium fabrics, adjustable leg elastics and waist snaps that will last through multiple changes. The machine washable covers are easy to clean with simple laundering instructions.
• 14 playful and fun prints (fruits, animals, and sweet messages) so parents can customize their collection.

Pampers Pure Protection Hybrid Diapers meet the same high-quality standards as all Pampers products. Just like other products in the Pampers Pure Protection family, Pure Protection Hybrid Diapers are hypoallergenic and contain 0% fragrance, elemental chlorine, latex (natural rubber), or parabens.

Pampers is committed to caring for every baby and the planet they grow up in. This includes improving sustainability for the generations to come. In addition to launching Pampers Pure Protection Hybrid, the Pampers business overall continues to innovate toward more sustainable diapering solutions to use 30% less diapering materials per baby over their diapering time. Over the past 25 years, Pampers has reduced its disposable diaper weight by 50% and its packaging by 70%, generating less use of resources in our products.

Pampers Pure Hybrid Diapers are now available at Target locations and online at Target.com. Diaper pricing is at the sole discretion of the retailer.